Rutba Marketing
Available nowEmail marketing & social media management software
Campaigns that know who they are talking to
A campaign tool that cannot see your customer data sends the same email to a prospect and a ten-year client. Rutba Marketing runs on your CRM records, so segments are real, unsubscribes stick everywhere, and the results land back on the contact who converted.
Who it's for
- Marketing teams running email and social together
- E-commerce brands with lists to nurture
- Anyone tired of exporting CSVs between tools
What you get
- Segments built from live CRM data, not stale exports
- Drag-and-drop email templates
- Campaigns sent once or on a repeat: hourly, daily, weekly or monthly
- One post scheduled to every connected account, and the replies answered in one place
- Posts made from a product, carrying the product’s link
- Opens, clicks, bounces and unsubscribes recorded for each recipient
Apps included
What ships with Rutba Marketing
Each is a full application in its own right, sharing the same records as the rest.
Mailing lists, templates, audiences from CRM segments, one-off or recurring sends, and delivery reporting: email marketing end to end.
Inside Campaigns →Write a post once, schedule it to your connected accounts, and answer the replies in one place.
Inside Social →Affiliate Program
Early accessThe back office for promoters: applications with due diligence, approval and suspension, agreements for each kind of promoter, codes and referral links, earnings and their sign-off, payouts and the program settings, with the application form and each promoter’s dashboard on your own shop.
Inside Affiliate Program →Built: applications and review, promoters and agreements, codes and referral links, redemption at the web checkout and at the till, an insert-only ledger, payouts with statements, fraud flags, and notices to promoters when something happens. Once the return window has passed, a manager signs off each sale’s earnings with the checks in front of them (paid in full, the money confirmed, delivered, no open return or damage claim), and only then do they clear; a shop can turn that step off. The shop can also publish discount codes of its own, and when a promoter shares from the shop, the link carries their referral or the code they chose. Each shop switches the program on in its CMS, once it has given a member of staff the affiliates role, had its agreements reviewed, and set its allowance and the accounts the program posts to. Two of the nine planned fraud checks, and uploading evidence with an application, are still to come.
Some of these are not finished, and they are labelled. You are not charged for an app you cannot open: the plans below switch on what ships, and anything marked here arrives on your existing plan when it lands.
Rutba AssistantComing soon
Ask Rutba Marketing about your own records.
Every app in Rutba Marketing has a named agent in Rutba Assistant. Ask one app by name, or ask across Marketing & Web and Sales & Customers. It reads as you, so it sees only what your role already shows you, and every answer lists what it read.
How Rutba Assistant works →The Campaigns agent
Ask button in Campaigns's top bar
The Social Media agent
Ask button in Social's top bar
The Affiliate Program agent
Ask button in Affiliate Program's top bar
Better with
Optional, but these light up extra behaviour automatically when you have both.
- Rutba CRM
- Rutba Send
- Rutba Social
- Rutba Studio
What Rutba Marketing costs
From $11 per user / month· 3 plans
Every plan includes the shared platform: one login, one invoice, and your organization's records.
Prices shown are indicative starting points while our plans are being finalised, and exclude local taxes. Your final quote is confirmed in writing before anything is charged.
Ready to try Rutba Marketing?
Start on your own, or tell us what you run today and we will show you what moving across looks like.